Many of these words may be written differently by others, this is just how we choose to use them. Check back often, the list will be updated regularly.
- add-on (noun, adjective), add on (verb)
- back end (noun), back-end (adjective)
- beta
- checkbox (never tickbox)
- co-worker
- double-click
- drop down
- e-commerce (the industry)
- ePub
- email (never hyphenate, never capitalise unless it begins a sentence)
- To name
- From name
- Reply-to name
- Subject line
- Cc, Bcc
- emoji (singular and plural)
- front end (noun), front-end (adjective)
- geolocation
- hashtag
- homepage
- integrate
- internet (never capitalise unless it begins a sentence)
- login (noun, adjective), log in (verb)
- OK (but it’s OK to write ‘okay’)
- on-boarding
- online (never capitalise unless it begins a sentence)
- opt-in (noun, adjective), opt in (verb)
- pop-up (noun, adjective), pop up (verb)
- pre-bill
- set up (verb) setup (noun, adjective)
- sign up
- sync
- to-do
- tweet, retweet
- username
- URL
- website
- WiFi
Words to avoid
- automagical
- funnel, incentivise, leverage, disruption, thought leader, paradigm shift, or other fluffy corporate terms
- internets, interwebs, or any other variation of the word “internet”
- ninja, rockstar, wizard, guru, Jedi, or unicorn (unless referring to a literal ninja, rockstar, wizard, guru, Jedi, or unicorn)
- young, old, elderly, or any other word describing a person’s age
- crushing it, smashing it, killing it
- crazy, insane or similar words to describe people