This is the style guide for editorial content for Total Synergy the company, products, website and comms channels. It’s modelled on the MailChimp style guide (they give permission to use it under a Creative Commons Attribution-NonCommercial 4.0 International license — huge thanks to MailChimp!).
If you work at Total Synergy
This is our company style guide. It helps us write clear and consistent content across products, teams and channels. Please use it as a reference when you’re writing for Total Synergy.
This guide goes beyond basic grammar and style points. It’s not traditional in format or content. We’re not grammar purists and may bend or break a number of grammar rules for clarity, practicality, personality or preference.
The guide is divided by topic based on the types of content we publish, so you can reference it as needed or browse in order.
This guide is a constantly evolving resource and process — it will probably never really be finished. Feel free to question it, test it, make suggestions and share it.
The entire guide is searchable, so you can go straight to the item you’re looking for.